![]() ![]() Nearly 90% of African-Americans describe themselves as belonging to a religious group, with six out of ten coming from historically black protestant churches and 15% hailing from evangelical churches, according to a survey by the Pew Research Center. ![]() That allowed the film to draw from pools of black and white moviegoers, an essential ingredient in its success given that polling shows that African-Americans are more religious than the U.S. It is on pace to be among the Kendrick brothers’ biggest hits, rivaling the $34.5 million brought in by “Courageous” and the $33.5 million generated from “Fireproof.” It also continues Sony’s success with the genre - the studio scored with “Soul Surfer” and “Heaven is for Real,” as well as fielded the Kendricks’ films.Ĭredit for “War Room’s” ticket sales surge goes to its cast of African-Americans. “War Room,” the story of a disintegrating marriage rescued by intense prayer, was produced for a slender $3 million and distributed by Sony’s Affirm division. But our target audience gets them and that’s who we want to draw closer to a walk with God.” “They don’t understand why we make our movies or our worldview. “Critics in Hollywood are rough with us,” said Kendrick. “War Room” has a woeful 18% “rotten” rating on Rotten Tomatoes, with critics like the Los Angeles Times’ Michael Rechtshaffen dismissing the film as “mighty long-winded and wincingly overwrought.”Īlex Kendrick, a former pastor who handles directing duties on the brothers’ films, said the filmmakers are accustomed to the rough notices. ![]()
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